Elise Hammarström

Hi there I’m Elise, CEO at Octany👋

I’m a businessoriented data scientist and business owner. 

I've previously strategically placed and optimized a budget of more than 40million SEK on marketing with an industry-leading efficiency. Both as consultant as well as in-house for a leading global e-commerce group.

Since then I've:

  • finished my Master's in Data Science
  • Finished Master's Programme in Sociotechnical Systems Engineering
  • Grown Octany, a bootstrapped B2B recurring revenue platform that I'm highly passionate about. I'm growing it as CEO and a co-founder, from a founding group of three. 

Octany is my hobby, my passion, my breath. 

What is Octany?

Octany makes recurring payments easy. We have two customer segments, non-profits and subscription businesses. I started with doing marketing in 2019 and now gotten the overall responsibility of growing the product – acquiring new customers, scaling up ads, setting our principles and customer support. 

Programming

I didn't realise I liked solving technological problems until 2015. It first started with a curiosity towards the intersection of technology and society, later on I always found myself drawn to the more technical aspects of marketing as well as data management through programming.

Web scraping project with Python

Never done webscraping before and decided to test it with Python. A lot of data exists online that does not exist in tabular form to quickly take decisions upon. Here I scrape with the libraries BeautifulSoup and urllib.



Learning about DateTime module in Python


Guide to regular expressions in Python

I've taken the course Regular Expressions in Python at DataCamp to learn how to more efficiently clean and manipulate data. Here I've written down all commands I've learned and some of their usecases. 

Data Science datatypes in Python